Revival Collections: New logo and brand identity
If you’re anything like me, you’ve scrolled through Instagram or flipped through a magazine and wondered how people manage to decorate their homes so beautifully with such seemingly little effort. Those gorgeous styled shelves and perfectly decorated fireplace mantels are things of far away Pinterest dreams — at least until now. Revival Collections is changing that. A custom home decorator meets box service, Revival Collections takes perfectly styled shelves and mantels, packs them lovingly in a box, and ships them straight to your front door.
When owner Heather approached me about creating the brand identity for her business idea I was very quick to say yes. We had worked together before (I designed her wedding stationery back in 2016) and I was so inspired and excited about her business concept. Officially launched two weeks ago, I’m so thrilled to finally share with you the details of this project.
As I knew she would, Heather had a pretty clear vision of what she wanted before approaching me. She had already spent a lot of time thinking about her mission and target audience. This made the discovery phase a quick process and I was able to come up with the creative direction within the first week. She wanted blush colors contrasted with black linear elements and an overall brand feel that inspired confidence and welcomed her dream client with open arms.
She had already fallen in love with a particular font and knew that for the logo, she wanted it framed in a box with some script text and a watercolor backdrop — an idea she had drawn on paper and was pretty committed to. I created this design concept with a couple others in the first logo concept presentation.
Ultimately with branding, you want to stay away from too trendy elements such as watercolor. After talking about this and seeing the initial concepts, Heather agreed and we went back to the drawing board. For the second proposal I removed all watercolor elements, took out the script fonts and decided not to use any icons or illustrations. I wanted to show her some ways we could play with type and linear elements that she liked so much.
Heather really liked how the words “overlapped” the background shape of the square from the first concept and was drawn toward the hexagonal logo mark from the second round of concepts. I had to go back and play with type — we ended up changing the font of “collections” — and I improved the overall composition and layout of the design.
With the primary logo ready, I created two logo variations for use in other layouts and a set of sub marks to be used for social profiles. I also defined the color story and we settled on two main fonts. Finally, I created two unique patterns. The first was inspired by an IKEA box and the second was inspired by a pin from the creative direction.
Heather also needed packaging designed (we worked on her boxes, packing tape, and wooden stamps) and I created branded thank you cards, business cards and succulent tags.
I’m really pleased with how everything came together and looking forward to great things from Revival Collections. This was such a fun project to be a part of and watching other business owners take that leap of faith and follow their own dreams is why I just absolutely love doing this work.